Exploring different methods for increased customer retention and customer attraction through virtual reality and other reality technological methods.
Maintaining customer to business strategy
Converting a new customer is an exciting prospect. Despite that, many organizations underestimate the difficulty of disregarding the valued clients they already have and focusing the majority of their marketing efforts on recruiting rather than customer retention. According to research, retaining an existing client is roughly 5 times less expensive than acquiring a new one. Many customer-experience strategy talks start with a faulty assumption. People frequently use the terms ‘customer’ and ‘consumer’ interchangeably. While client and consumer may refer to the same group of people in some situations and often fail to recognize the key differences between these two commonly used terms. When businesses consider the competitive advantages of becoming more customer-centric, they frequently focus on interactions with retail buyers or end-users. However, in our opinion, a customer-centric mindset is just as important in the B2B arena, and an increasing number of executives are building B2B customer-experience strategies that are yielding impressive results. Customer retention is not only cost-effective, but it’s also a wonderful branding exercise for delighting your customers and turning them into brand ambassadors — if they like you, they’ll tell others about you.
Your customers are perhaps the most crucial component of your business, regardless of what industry you’re in or what items and services you sell. There are almost no sales without the customer. As a result, they are an important consideration when creating marketing communication and strategy. It’s likely that your marketing campaigns will fail if you don’t consider the perspectives of your customers. The goal of client retention activities should be to remind past customers how wonderful and helpful you are. Adopt “show, don’t tell” and “serve, don’t sell” in this endeavor. When you do both, clients know you’re looking out for their best interests. Clients may have appreciated your service, but unless you make an effort to stay on their minds, they will forget. Make it a priority to stay in touch and provide value if you want your business to thrive.
AR/VR Technology in business
Businesses always maintain their growth phase through the right strategies. And they simply cannot happen without technology. Undoubtedly, creating multiple realities using technology and merging with the physical one has always been a good way to gain customers. There is a fundamental mismatch between the quantity of digital data at our disposal and the actual world in which we apply it. While the reality is three-dimensional, the rich data we now have to inform our judgments and actions are still confined to two-dimensional pages and screens. It helps the customers have a better sense of how the products would be once they try them on without physically doing so. Education, architectural and urban design, digital marketing and activism, engineering and robotics, infotainment, virtual communities, fine arts, healthcare and clinical therapies, heritage, and anthropology, occupational safety, social science, and psychology are just a few of the domains where applications have been developed. Unlike typical user interfaces, VR immerses the user in an experience, allowing them to interact with the 3D world rather than simply viewing a monitor screen in front of them. Technology has revolutionized the world by simulating as many senses as possible, including vision, touch, hearing, and even smell. Furthermore, teachers in a variety of educational sectors are increasingly turning to virtual reality technology to assist them to give a higher grade of education. The technology also provides pupils with a more visual and engaging education, which may be delivered at a reduced cost. In recent years, virtual reality technology has carved out a niche in the game industry.
Virtual fitting
Progressive Ecommerce projects will begin to aggressively introduce virtual reality technologies, mainly virtual fitting, in 2022. Customers will find this process considerably more convenient given that the majority of business is done online. This will assist customers in making purchasing decisions. Augmented reality mirrors, for example, allow consumers to “try on” preferred garments or shoes without really wearing them. While virtual fitting solutions are popular in apparel and footwear businesses, they will soon be offered in furniture, makeup, glasses, and accessories stores as well.
VR for Real Estates
VR technology will play a critical role in democratizing the real estate industry. This allows potential home or apartment buyers to take a virtual tour of the property. The Softengi real estate app is the best example. This enables retailers to create accurate models of a house or apartment and invite customers to virtually visit them using a VR headset. The model is made from an under-construction house or apartment that can be remodeled.
In-Store Navigation
Thanks to Augmented Reality navigation, customers will be able to easily navigate a large shopping mall and find the right product. The vast majority of augmented reality in-store navigation takes the form of a mobile app. These apps can do much more than just provide users with an AR routing by leveraging advanced programming language features such as Python try-catch. AR-enabled technology can recommend a more efficient shopping route, show the exact location of the desired item, and even direct customers to discounts and gift sections. Lowe’s, one of America’s leading home improvement retailers, uses an in-store navigation app to overlay directional prompts and make customers’ shopping more convenient.
Virtual Reality of travel sector
Virtual reality is quickly becoming a potent marketing tool. As a result, travel companies are incorporating virtual reality technology into their marketing plans. This technology provides more options for travel agencies, hotels, and other tourism-related businesses to provide realistic interactions with the services they offer. Furthermore, the COVID-19 pandemic has opened up new avenues for the expansion of VR tourism. VR can be used as a marketing tool as well as an “alternative travel” option for tourists who are unable to travel. Virtual reality is also expected to play an important role in the tourism sector’s post-pandemic recovery.
Virtual reality for in-store experiences.
With COVID-19 still wreaking havoc on the industry and the future looking bleak, an increasing number of eCommerce businesses will turn to virtual reality to attract customers. Keep in mind that traditional stores entice customers by creating a welcoming environment with dynamic product displays. Now is the time for online retailers to invest in virtual reality technology in order to bridge the gap between traditional retail and online shopping. This mystical technology animates the social aspect of shopping in real-time. Customers can walk around the virtual store, interact with friends, and even ask a virtual member of staff for assistance with 3D products if necessary.
